In this post, we will reveal the basics of the algorithm, how TikTok decides to put your video on the "For You" page, and tips for getting more views. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. We jump into the details in this blog post! But based on TikTok’s statement on the algorithm, tapping on one of these hashtags doesn’t guarantee you a spot on the For You page. From hashtag challenges to "flip the switch" dances, there are several ways for your brand to genuinely join in on the TikTok craze. Want more people to duet with you? And if you create truly awesome videos for trending hashtags, you’re likely to attract a sizeable part of the crowd to your content. One thing is for sure though – you need to be compelling despite having a 150-character limit (including any hashtags you add). This timing could be 48-hours after posting or up to weeks later, there seems to be no rhyme or reason to it! Put another way, so long as your content is good, it’ll pick up steam in the algorithm. To help you create the best content, and get more limelight on the TikTok feed, we’re going to jump into the top 6 factors that influence the TikTok algorithm! Influencers and others who succeeded in getting their content onto the For You page offered some guesswork that gave a rough framework to follow. Then, post when your analytics shows your followers are most likely to be online. In a recent press statement, TikTok shared exactly how the #ForYou feed is calibrated and personalized to each account. If you already didn’t know, here’s something really smart about TikTok: it makes downloading videos and cross promoting them on other platforms a piece of cake. As for poor user response – well, you do the math. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! Because of this, there’s a lot of potential for smaller businesses to benefit from being on TikTok to really increase brand awareness – especially if they’re trying to reach Gen Z and Millennials. There’s a space on TikTok for everyone, but everyone has their own preferences of what they’d like to see and engage with on the app. With shorter videos, viewers will most likely watch it till the end  (or even multiple times) which is a good signal to the algorithm that people are enjoying this content and it should be shared more often! Creating a Duet challenge for your audience is also a smart way to increase and collect user-generated content. Unlike the trend of long captions on Instagram and Facebook, TikTok is not the platform to share an essay. ♬ Body – Dirtcaps Remix – Loud Luxury feat. Looking to level-up your TikTok skills? Keep your eye out for new feature releases, you may want to try them out to get more visibility! You’ll need to open your video editor and click Sounds on the top. Either way, participating in a hashtag challenge is an excellent way to grow your video views and gain favor with the algorithm. Two types of hashtags can help you grow on TikTok: This includes #fyp, #foryou, and #foryoupage just as Chipotle does: Ok b̶o̶o̶m̶e̶r̶ millennial #chipotle #chipotlehacks #avocadotoast #fyp. And according to TikTok, your feed isn’t only shaped by your engagement on the For You page feed itself. This is perhaps still the biggest unknown of the TikTok algorithm. One good way to trim the fluff in your opening is to cut out the beginning section of every intro you shoot until you get the hook right. If you like a sound and want to use it in the future, tap on the sound under the username and tap “Add to Favorites”. You can also choose to hide videos from a given creator or made with a certain sound, or report a video that seems out of line with TikTok’s guidelines. Unless you’re actively consuming video or creating one yourself within the app, you need to be a little more stealth in finding what music and sounds are getting the most traction. Download the free guide now. TikTok is a mobile-first video platform, so keeping copy short and quippy tends to bring better results. Sure, people with high follower counts get more video views and engagement due to their large followings, but this doesn’t mean new accounts don’t stand a chance. Just look for the fire icons next to the hashtags and think about incorporating that hashtag into your captain, if the content aligns. It could be machine learning over personal preference that determines whether a video goes viral or not. Sure, people with high follower counts get more video views and engagement due to their large followings, but this doesn’t mean new accounts don’t stand a chance. Fortunately, TikTok has recently lifted the veil, highlighting the major ranking factors that run the show. Over at TikTok, hashtag challenges are all the rage. You’d be surprised by the number of TikTokers I’ve followed that I discovered on Twitter. Don’t worry, you don’t have to actually film anything to see what’s hot! In short, the answer is no. Real short videos. This consists of how many shares, comments, and likes your video receives during its initial release. Another theory is that shorter videos of 10 to 15 seconds perform better on the app as their completion rate will be much higher. Do they leave a comment, give it a thumbs up, or share it? 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