The latter will almost always be more difficult to achieve. Product Intelligence is related to gathering information about your own product. Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). It can be said that Tide employs a preemptive cannibalization strategy in generating line extensions. Competitor intelligence is a legal method of obtaining information about products in a competitor’s portfolio. Students can solve NCERT Class 12 Business Studies Financial Market MCQs Pdf with Answers to know their preparation level. What does this mean? [1], "Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it. For reprint rights: Times Syndication Service. An order to buy or sell a specified quantity of a stock at a specified price or better is called a: 7 . SHRM mold the human resource in such a way to attain the. Bull Market; Liquidity - A highly liquid share means that it can easily be bought or sold. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. "[1] Also,"Market share competition drives companies to support climate change policies with a view to imposing costs on domestic competitors" Try the multiple choice questions below to test your knowledge of this chapter. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action. Free PDF Download of CBSE Business Studies Multiple Choice Questions for Class 12 with Answers Chapter 10 Financial Market. The market share is calculated by dividing the volume of goods sold by a particular firm by the total number of units in the market. Conversely, losses in market share can signal serious long-term problems that require strategic adjustments. Microsoft was the first company to launch operating system (Windows) and web browser (Internet Explorer) in the market. Mcq 1. MCQ of Corporate Finance 1.11..1. The focus around product intelligence is on gathering information about the quality and performance of the product. Market leadership is not about sales and dominance but it is more about how relevant the product is for the audience. [4] Experts, however, discourage making market share an objective and criterion upon which to base economic policies. Looking for online definition of MCQ or what MCQ stands for? The product manager for a line of mousetraps informs the board of directors at the company's annual meeting that the product has been classified as a 'dog' according to the BCG market share/market growth matrix. Marketing Accountability Standards Board (MASB), Common Language: Marketing Activities and Metrics Project, "Competitor-oriented Objectives: The Myth of Market Share", "Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability", https://en.wikipedia.org/w/index.php?title=Market_share&oldid=994021880, All articles with specifically marked weasel-worded phrases, Articles with specifically marked weasel-worded phrases from June 2020, Articles with unsourced statements from June 2020, Wikipedia articles needing clarification from June 2020, Articles with imported dually licensed text, Creative Commons Attribution-ShareAlike License, This page was last edited on 13 December 2020, at 19:02. Aditya Birla Sun Life Tax Relief 96 Direct-Growt.. ICICI Prudential Bluechip Fund Direct-Growth, Stock Analysis, IPO, Mutual Funds, Bonds & More. The best method of market share calculation depends on the industry and the methods available. Market share represents the percentage of an industry, or a market's total sales, that is earned by a particular company over a specified time period. Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors. 2. Typically, a strategic business unit operates as a separate unit, but it is also an important part of the company. Sampling design C. Instrument development D. Data analysis 2. Market Understanding is a concept wherein the company tries to understand the performance of the product in which it is already operating as well as looks at other markets where it wants to launch its product thoroughly. It is referred to an asset or a business, which once paid off, will continue giving consistent cash flows throughout its life. It reports to the headquarters about its operational status. ‘Market Share’ is us, Cash Cow is one of the four categories under the Boston Consulting Group's growth matrix that represents a division which has a big market share in a low-growth industry or a sector. It is the first set of data which the company analyses before making any investment decision. The company tries to introduce those products in the market which can add value to the customer. a. Organised money market b. Stock Market Quiz – Level 1. The first one is competitor intelligence, the others are product intelligence, market understanding and customer understanding. Because market share is so strongly related to profitability, a basic strategic issue for top management is to establish market-share objectives. Share on Facebook Share on Twitter Share on Linkedin Share on Google Share by email Market structure is best defined as the organisational and other characteristics of a market. The BCG growth-share matrix is a tool used internally by management to assess the current state of value of a firm's units or product lines. Description: Reference pricing, in simple terms, is known as that price which users compare with, Loss leaders are high volume, high profile brands or products that are sold by retailers with the intention to attract customers into their premises, with the hope that those customers will end up buying other goods as well, once inside. Marketing MCQ Marketing Chapter 17 Dan is responsible for developing the promotional campaign for Under Armour's new line of footwear for teens. The main advantage of using market share as a measure of business performance is that it is less dependent upon macro environmental variables such as the state of the economy or changes in tax policy. A zero percent loan for cars is a loss leader example for the dealer. The basic goal of competitive intelligence is to make better business decisions. ​​The Modern Computing Alliance is aimed to “address the biggest IT challenges” ... A single, air-cooled motor powers it with 110 horsepower and 140 pound-feet of torque. "[1] Additionally, market share is a key metric in understanding performance relative to the growth of the market as measurement of internal sales growth (or decline) only may be a result of similar growth or declines in the industry being measured. Description: Market leader can be attributed to a firm which has the largest market share in a given industry. RESEARCH METHODOLOGY MCQ 1. In fact, a relatively simple way to calculate relative price is to divide revenue market share by unit market share. A purchase department in a company would need a different data set under marketing intelligence, while a sales department would need something different. Market share is the percentage of a market accounted for by a specific entity. This means his objectives are written in terms of We focus on those characteristics which affect the nature of competition and pricing – but it is important not to place too much emphasis simply on the market share of the existing firms in an industry. "[1], "This formula, of course, can be rearranged to derive either unit sales or total market unit sales from the other two variables, as illustrated in the following:"[1], "Revenue market share: Revenue market share differs from unit market share in that it reflects the prices at which goods are sold. 1. One prominent factor is t, Choose your reason below and click on the Report button. Data collection design B. "[1], "Unit market share: The units sold by a particular company as a percentage of total market sales, measured in the same units. The threat of entry: competitors can enter from any industry, channel, function, form or marketing activity. 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