If you’re just fighting a minimal amount of brass,  a minute or two will be sufficient. If you have a medicated scalp shampoo or just a shampoo that you can’t live without, you can always shampoo twice– once using your regular shampoo to get your hair clean or your scalp taken care of and then once with the purple to tone. Purple is exact opposite of yellow on the color wheel, which is why it cools the gold/brass tones down. Of course, brunettes (or anyone experiencing brassy hues) can dabble too, though the results may not be as dramatic. The purple shampoo bottle will tell you to apply it to wet hair in the shower for 10 minutes, but is to apply it to dry hair and leave it on for upwards of 15 minutes and THEN wash it out. The best purple shampoo out there, after a few uses my hair looks even better than it did when i had it first done at the salon. Have  you used purple shampoo? The best purple shampoos tend to be so densely pigmented that using it the first time can actually be a little scary. The last time we mentioned purple shampoo in a post, one or two readers expressed their skepticism about whether it works or not. Just hop back in the shower and shampoo with a non-purple shampoo and it will fade off. That’s what you should look for. I can tell when someone blonde/highlighted uses it vs. someone who doesn’t and the ones who do tend to come in less often and are happier with their color for a longer period of time. The Joico purple shampoo is sulfate free and good for those blondes who have brazilian blowouts or keratin treatments who need to tone down yellow. Are you terrified? You can always shampoo your hair with something else up top and then apply the purple toning shampoo to the lighter bits that tend to get brassy. It’s hard to get excited about your hair when the tone is off. I stopped using the shampoo but the damage has been done and 2 months later I still have breakage and losing length everyday. It makes a huge difference in a good way…, My 3 favorite purple shampoos are: THIS ONE called Color Save by Schwarzkopf, THIS ONE called Blonda by Unite, and THIS ONE called Color Endure by Joico. This purple shampoo is amazing and works wonders. Most purple shampoos you need to continue to apply in one was, with fudge purple shampoo just applying one lather is very affective. Just be careful if you keep it on too long on very light hair it can... About reviewer . I’ve always shampooed my (and my client’s hair) twice to get a super clean canvas for styling. The purple pigment in the shampoo neutralizes yellow, canceling out any unwanted tones, says Paul Labrecque with Paul Labrecque Salon and Skincare Spa. If your hair gets really yellow, let the purple shampoo sit on for 5 min. Typically purple shampoos aren’t known for their cleansing properties so if you need to get your scalp really clean, try using the two shampoo method. (Trumpets) Enter purple shampoo. To avoid mess, you can either do this directly into a bottle and shake, or in a bowl with a mixing spoon. As mentioned before, you can tweak the shade of your purple shampoo by including a blue dye or coloring to target orange discoloration in your hair. Typically the top of your hair is more golden/brassy than the ends (if you’re blonde) so you’d want the most concentrated amount up top. Don’t fret– I’d hope no brand would put a purple shampoo on the shelves that would ruin your hair. You know the drill… spill it! After a month I noticed my hair starting to break off, over the next 3 weeks I lost about 8 inches off my hair from this purple shampoo drying it out so much. Skin Very Dry, Medium, Not Sure. Yes, it really is purple. Do you have a great purple shampoo you’d like to share? If you’re not a blonde but have blonde or caramel highlights on hair that’s darker, you’ll want to only apply purple shampoo where you have lightened hair. It becomes too much and can lead to an ashy tone if you over do it with both shampoo and conditioner. If, by chance, you ever over-do it and take it one purple shampoo too far, don’t worry. The ends are more porous and will grab the color faster so it doesn’t need to stay on the ends as long. If you’re a blonde or even if you have highlights on darker hair, you know that over time the color can turn a hot shade of mellow yellow. I’ve been using various purple shampoos on my clients for many years. If you find that it’s still brassy, start using it every time you shampoo. You see how dark the one is above? The Schwarzkopf one is my over all award-winner favorite and the one I tell every one of my blonde/highlighted clients to get. Purple conditioners– not a fan. Second, mix the violet (and maybe blue) coloring with your shampoo. So when I was blonde, I would shampoo once with a cleansing shampoo and then once with purple to tone. Purple shampoo followed by a good condtioner is more than enough. I use it for my clients at Tafe and the outcome if awesome every time, as my clients and I are happy with it. A good purple shampoo will be dark purple, not light purple, and it shouldn’t be transparent. When you first start using purple shampoo, use it every other time you shampoo and then adjust your useage from there. I would rather not tone the hair twice. For any brand partnership or sponsorship opportunities, please contact us at: Discover the gorgeous & subtle world of product pairings! And, yes, purple shampoo really does work. It does, but it’s really important to research and find the right one. Age 25-29. The Unite purple shampoo is another favorite that does a great job of restoring a more neutral blonde (and it smells delicious!). See 45 member reviews and photos. 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