Steve never got carried away with that. It’s about finding your North Star. Everybody in technology seems to want big numbers. He focused on making the best.”, On Apple's vision and Steve Jobs' legacy when speaking to Fast Company, “We see that privacy is a fundamental human right that people have. Cook addressed his alma mater in 2010, telling Auburn University graduates: But there are times in our lives when the careful consideration of cost and benefits just doesn't seem like the right way to make a decision. But when it comes to life and leading, Cook says intuition is the most important thing to consider. The role of hands-on participation of the CEO in developing Apple products has been significantly reduced since Cook took … Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And you don't want to let the things you don't mean that you don't have any interface. Below is an assortment of Tim Cook quotes. "Said when speaking to Bloomberg about the change from iOS 6 to iOS 7, “There’s this thing in technology, almost a disease, where the definition of success is making the most. Let's conquer your financial goals together...faster. Apple Cuts the Little Guys a Break. The Apple Watch is currently the best-stelling smartwatch on the market by far. Unsurprisingly, some of the best pieces of advice the CEO of the tech giant received came from mentor Steve Jobs. Tim Cook My view on working with any government in the world is that there are things that you will agree upon and things that you will not. The company's smartphone sales have been slipping lately, but Cook has stuck to a long-standing Apple philosophy of not focusing on the numbers. Speaking to Fast Company last year, Cook said: There's this thing in technology, almost a disease, where the definition of success is making the most. “The sidelines are not where you want to live your life. Here are a few of Cook's most inspiring quotes pulled from interviews, essays, and commencement speeches he's given in recent years. And some will make you question everything.”Said during his commencement speech at George Washington University in 2015, “There are times in all of our lives when a reliance on gut or intuition just seems more appropriate--when a particular course of action just feels right. The old adage goes, you have two ears and one mouth, use them in that proportion. ", On the philosophy behind Apple's product development, when speaking to Fast Company. Tim Cook also knew about this matter. When taking risks, leaders have to keep trusts on themselves. Cook built his Apple career on managing the company's … Tim Cook has only been at Apple's (NASDAQ:AAPL) helm for five years, but during that time, he's offered some snippets of advice on leadership and Apple's future. He was the absolute best. We are going to do everything that we can to help maintain that trust.”Said to NPR when speaking about privacy, "He’s not given credit as a teacher. That can be you. But he was the best. Look at the core technologies that make up the smartphone today and look at the ones that will be dominant in smartphones of the future -- like AI. The Ascent is The Motley Fool's new personal finance brand devoted to helping you live a richer life. Copyright, Trademark and Patent Information. We can probably all glean something from his thoughts, considering they're coming from the CEO of the most valuable company in the world. There are times in all of our lives when a reliance on gut or intuition just seems more appropriate -- when a particular course of action just feels right. I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. We weren't first on the MP3 player; we weren't first on the tablet; we weren't first on the smartphone. But he’s the best teacher I ever had by far. For leaders, nothing is being easily done. 1 Dividend Paying Stock for the Next 20 Years, My Favorite Dividend Stock Didn't Start Out That Way. And, long before he became CEO, Cook was responsible for managing all of the company's sales and operations worldwide. There was nothing traditional about him as a teacher. The 13 Best Quotes From Apple's Tim Cook on Innovation and Leadership Unsurprisingly, some of the best pieces of advice the CEO of the tech giant … ", On being gay, written in his essay published in Bloomberg, “We weren’t first on the MP3 player; we weren’t first on the tablet; we weren’t first on the smartphone. Cumulative Growth of a $10,000 Investment in Stock Advisor, 5 Tim Cook Quotes on Leadership and the Future of Apple @themotleyfool #stocks $AAPL, 3 Reasons to Sell This Popular Robinhood Stock, Here's Why Apple Is My No. It’s about making choices. Everybody in technology seems to want big numbers. Trust others around you. Some are hard. “The reality is, is that we love competition, at Apple. 5 Tim Cook Quotes on Leadership and the Future of Apple Five years into Cook's leadership at Apple, we look at five quotes on how he approaches leadership … He focused on making the best. With many years likely ahead for Apple's current CEO, we can expect to glean much more advice from Cook's quotes in the future. And so I believe in diversity with a capital D. Tim Cook Returns as of 11/30/2020. As the CEO of Apple, it's Tim Cook's job to lead the most valuable company in the world.