Cross-Cultural Pragmatics and CCP Research Dr. Phalangchok Wanphet PhD (English Language and Linguistics: Wisconsin) 1 2. Making a difference, the impact theme of this third meeting, tapped into, and confronted, two closely related spheres of research activity in intercultural … Intercultural Pragmatics 1. Intercultural describes communities in which there is a deep understanding and respect for all cultures. In cross-cultural societies, one culture is often considered “the norm” and all other cultures are compared or contrasted to the dominant culture. View Interlanguage and Intercultural Pragmatics Cross Cultural Pragmatics Research Papers on Academia.edu for free. Cross-Cultural Pragmatics at a Crossroads III: Impact – Making a Difference in Intercultural Communication (26-28 June 2013) About The Conference. Theoretical and empirical developments within the field of intercultural pragmatics raise important questions and present challenges to prevailing perspectives on what it means to know and use additional languages, with implications for how notions such as pragmatic awareness are understood (Kecskes, 2014).Within language education, the notion of pragmatic awareness has … 1. "Perhaps the fascination that the study of cross-cultural pragmatics holds for language teachers, researchers, and students of linguistics stems from the serious trouble to which pragmatic failure can lead. In the past, the extent of the differences between different language communities in their ways of speaking was often underestimated. The author argues that the differences in the ways of speaking prevailing in different societies and different communities are profound and systematic, and reflect the different cultural values. Introduction. Scope of Today‟s DiscussionI assume that you are well familiar with the following areas ingeneral pragmatics: 1.