72% would repurchase. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a … This purple shampoo helps cool brassy tones in natural blonde … This purple conditioner features a violet-tinted, color-enhancing formula to help cool brassy tones in natural blonde … price range. 3.8 11 reviews. package quality. From The Manufacturer. I definitely wouldn't apply the conditioner to your scalp or root area just at the ends just to avoid it … I love this Paul Mitchell product line. Keep blonde, highlighted, gray or white hair light, bright and conditioned with Platinum Blonde Conditioner from Paul Mitchell. Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell. Keep blonde, highlighted, gray or white hair light, bright and conditioned with Paul Mitchell's Platinum Blonde Conditioner from Paul Mitchell. Created with Sketch. Write Review. Platinum Blonde Shampoo Paul Mitchell. More reviews, photos and discussions for Paul Mitchell… 4.0 /5. Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell. This purple conditioner features a violet-tinted, color-enhancing formula to help cool brassy tones in natural blonde … The platinum and the regular shampoo work great and smell great.