Her siblings couldn't pronounce her name when they were younger, so … In addition to the girl’s face, the earliest Wendy’s logo (1969) featured the name of the company in large red letters andthe slogan “Old Fashioned Hamburgers”. This is also when the typeface for the “Old Fashioned Hamburgers” slogan was modified. But the signage still featured the image from the previous logos. The drawing in the logo is a stylized portrait of chain founder Dave Thomas' daughter Melinda-Lou \"Wendy\" Thomas. 1975—1978: Wendy’s logo was redesigned for the first time in 1975 with flat colors. This is the first logo that was only used for the first restaurant. The Wendy's name and original logo were inspired by founder Dave Thomas' daughter, whose real name is Melinda Lou. The Wendy’s portrait had the swirls detached, but they were still used on facades.