Fashion is Italy’s second-largest manufacturing industry and has been hard hit by the fallout from the global pandemic. Fashion houses have had to rethink their marketing strategies and boost their digital offerings, and event organisers have been forced to innovate. The fabulous fashion shows are held in the city's most elegant and influential palaces such as the Palazzo Reale Milano (or the Royal Palace of Milan) and the neoclassical Palazzo Serbelloni, drawing tourists by the thousands. Italy's world famous fashion houses are fretting about the financial impact the COVID-19 outbreak will have on their tourism-dependent business -- and the effects of this disease are now becoming plain to see. After cases of Covid-19, commonly called coronavirus, were found outside Milan, the fashion community is continuing on business as usual as Paris Fashion Week fall 2020 kicks off. Armani said it did this to keep guests safe after more than 130 cases of COVID-19 were reported in northern Italy. A real crisis looms for designers, retailers and shoppers. For the first time in its glorious 45-year history, famed Italian fashion designer Giorgio Armani cancelled a live show due to public-health concerns and staged its Milan Fashion Week show without an audience. Italy now has 152 confirmed COVID-19 cases, the fourth largest number in the world, as well as two deaths. While the men’s shows will run from January 15 to 19, women’s Fashion Week will be held from February 23 to March 1, the Italian Chamber of Fashion announced. KEY POINTS . Milan fashion week includes more than 40 shows each season and transforms the city into a must-see tourist hotspot invaded by millions. iPhone’s new ‘orange dot’ feature warns you when an app is … Coronavirus Hits Milan Fashion Week 2020: Armani Show Without Audience Over COVID-19 Fears. Exclusive Q and A with IBT's Social Capital team, Milan Fashion Week is being threatened by a dearth of tourists and buyers caused by the COVID-19 outbreak raging in northern Italy, The outbreak forced Armani to cancel its live show and stream the event online, Italy now has 152 confirmed COVID-19 cases, the fourth largest number in the world, as well as two deaths. Having first appeared in China, whose population make up about 40% of customers for the luxury fashion houses, last week’s Milan spike in coronavirus cases coincided with Milan fashion week. (Supplied: Cass Elmer)"I can only hope [COVID-19] all goes away because I … “The show will be shown behind closed doors, due to the recent developments of coronavirus in Italy, live-streamed in front of an empty teatro [theater] on the Armani website, therefore please do not attend the show this afternoon,” said Armani in a statement earlier Sunday. Milan’s Fashion Week will go ahead early next year with shows likely to continue employing virtual catwalks because of the coronavirus. “This has been an Italian resilience operation,” he said, adding that organisers “hope to be able to return soon to the moments of physical encounters”. According to a survey by Confindustria Moda, the sector’s main employers’ group, the industry in Italy lost €29 billion (RM141 billion) in global revenue in the first nine months of the year. Fashion Week is an exciting time in the cities of New York, Paris and Milan. — AFP, Israel 2021 Budget worth US$129b to be presented to PM today, says source, French court orders government to loosen rules on religious ceremonies, Covid-19: Sandakan opens new 500-bed quarantine centre at temporary detention centre. We are tranquil and prudent.". Here's how the coronavirus outbreak is affecting fashion's shows and events across the world. The decision was allegedly made in response to an eruption of coronavirus cases in northern Italy (and not Mr. Armani’s recent wave of bad press.) The outbreak in China has also scared away Chinese tourists that are responsible for one-third of global luxury sales. Milan maintient ses Fashion Weeks de janvier et février, des éditions plus ou moins numériques selon l'évolution de la pandémie . Milan Fashion Week continued in disjointed, discombobulated style, veering from the physical to the digital, with an uneasy eye fixed on the economic damage wrought by coronavirus. Cheryl Creed's Murrii Quu Couture collection has been selected to feature at Milan Fashion Week 2021. Models present creations from the Dolce & Gabbana Spring/Summer 2020 collection during fashion week in Milan September 22, 2019. "It doesn’t seem to me, in this moment, for what regards our sector, our fashion week, that there are signs of danger. Milan Fashion Week served as proof that fashion doesn't exist in a vacuum. More worrisome for Italy is the outbreak is occurring in the Lombardy region of which Milan is the capital -- and Milan is Italy's fashion capital. To prevent contagion from the virus, Armani opted instead to livestream footage of the show held Sunday on the internet.