Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks)*. I am really liking how this blue shampoo … Beauty Junkie Expert Level 1. 49 reviews. I love this blue shampoo. Brand Story. juin 27 2019, 1:25 am. Joico's Color Balance Blue color-balancing conditioner nourishes and protects while neutralizing brassy/orange. Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair. Rinse. Joico's color balance blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair. Follow with Color Balance Blue Conditioner for best results. Benefits: Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos. I conditioned with 3 minute miracle afterwards and patted in a little oil where needed and it looks very healthy and shiny. Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. This blue shampoo is toning down the dyed part, cooling down the color so that the white against the strawberry isn't clashing so much. “The joi of healthy hair” is our promise and our commitment. Directions: Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. So happy with this Joico Color Balance Blue Shampoo #hair. Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair. By Alicia S. Roanoke, IN. 8. Repeat the process two or three times per week, alternating with your regular shampoo. Keeps the cool tones in my hair and does not dry out my hair like other shampoos.