Interview with Greg Koch, Co-Founder of Stone Brewing November 10th 2017 | From Union Beer Distributors Greg Koch, co-founder of Stone Brewing, talks about the Stone Brewing experience and the new Richmond, VA facility. I remember hearing this likely apocryphal story when I was younger that Clark Gable tanked the t-shirt industry in the 1930s. We had won all the awards: Best beer place in Asia, one of the top-rated Western restaurants in all of Shanghai, top 2 percent, all of that. In 1996 Greg Koch left L.A.’s music industry and sunk his life savings into co-founding a brewery making strange, bold beers almost nobody wanted. You still have the Stone beer brewing here and a popular beer bar, so it’s not like it was a full retreat. Greg has literally played THOUSANDS of guitars in the last 5 years alone. Posted on September 15, 2011 at September 15, 2011 by Adam Jazairi. You still find that in the States too. Life constantly throws curveballs. Oh, you make that weird beer. You can stream ‘The Beer Jesus From America’ on Amazon Prime for $1.99. People were conditioned to expect a beer to be that industrial, fizzy yellow stuff of the MillerCoors and Budweiser corps, and that was it. Greg has literally played THOUSANDS of guitars in the last 5 years alone. Und ganz ehrlich, man kann mich nur für das verantwortlich machen, was ich tue. Greg Koch Interview. Yeah, exactly. The importance of his wife and children in his life, the one thing most people will be surprised to hear about Greg, and much more. But I find it interesting that it really takes me on that emotional journey every time, even though, not only do I know the story well, I lived the story. Interview With Greg Koch. It takes me on a rollercoaster every time. Are you tired of that … Sure, it’s changing, but there’s — I don’t want to make too strong comments about the German culture because some of it’s born out of a bit of frustration — but, man, people just weren’t interested outside of what they’ve been sold already. It’s too fancy.” That kind of thing. Is that right? And then the story arc breaks and the clouds began to part and the sun begins to shine a bit. Here Koch made appearances at a variety of brewpubs and craft beer bars around the city while hosting events at Belmont Station, The Eastburn, and Concordia Ale House. But, man, re-watching the film, it feels like there’s almost a sense of PTSD. And that’s how beer is looked at too. He took his dress shirt off in a scene and he didn’t have an undershirt on underneath. No one knows this better than Greg Koch — who helped usher in the craft beer movement as we know it in the United States. We made Stone Smoked Porter in 1996. And, that tanked the industry. But now, the expectation in the United States is that there’s going to be variety. Turning dreams into reality is an arduous road, full of pitfalls. In the US, we broke through the conditioning. Greg Koch: Das habe ich auch nie gemacht. I’ve read some headlines that suggest that consumers are retrenching to major global brands. He reveals the most under-rated and over-rated guitars he’s seen during this time. It was the second beer we ever produced. It’s more a commodity. It went from a very small scene in Berlin with a few notable players like Rainier Werth with his beer shop and then the guys at Vagabund. So how are you dealing with this pandemic now that months have passed and it’s touched every part of the world? There’s a point in the film that I just want to turn it off out of frustration. (I remember being there when Stone Berlin had their last weekend. Because overnight, it went from all men wearing undershirts underneath their dress shirts to all men not wearing undershirts underneath their dress shirts. Back in ’96, Koch and brewer Steve Wagner opened up Stone Brewing in San Marcos, California with the now-retired but still iconic Stone Pale Ale. The weird paradox of that is that it had been extremely successful. The documentary covers everything from the ground-breaking of Stone Berlin to the actual opening of the massive brewery, beer garden, and restaurant in the southern reaches of the city. As a business in this world, you ride the wave and, hopefully, you get off before the wave crashes into the beach. You still have a foothold here in Europe. And, I’m always asking, “well, which kind of beer are you even talking about? In 1996 Greg Koch left L.A.’s music industry and sunk his life savings into co-founding a brewery making strange, bold beers almost nobody wanted. Unfortunately, the film ends when Stone Berlin opens, which isn’t the whole story. There’s going to be a range of styles and characters and ABVs and producers and all this. The one piece of advice he’d give himself. I know this is a cliche, but you’ve got to get up and keep going, right? My name is Trevor, and if you’ve read anything on our website in the last two-and-a-half years, I wrote it! Milwaukee, WI: home of beer, the Brewers, beer, insane weather, beer, and most recently, Greg Koch. 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