If you use it more often, you´ll dry out your hair and risk it becoming purple instead of … Strength Cure Blonde Shampoo even beefs up strands that have been weakened by the hair … What you can do in the meantime, aside from incorporating purple shampoo into your cleansing routine, be sure to use a shampoo for color treated hair to help maintain your gloss between services. Strength Cure Blonde Shampoo is also sulfate-free, so there’s no need to worry about it stripping color or moisture. If you have white hair: Sometimes when hair … Yes, this purple shampoo on dry hair has thirst-quenching properties as well. Its tone-correcting pigments will stay attached to the hair fibers through multiple shampoos… Breathe new life back into your blonde hair again with Joico’s Color Balance Purple Shampoo. The formula has just the right amount of pigment in it to neutralize yellow tones so it won’t leave any purple traces in your hair. Purple shampoo does not damage hair, as long as you use it in the right way, that is, two or three times a week, at most. (But don’t worry, it won’t turn your hair purple.) So to keep your hair growing healthy and looking beautiful, here are three gentle, sulfate-free options we like: Oribe Ultra Gentle Shampoo ($38); Living Proof Full Shampoo ($25) and Color …