As a member, you'll also get unlimited access to over 83,000 lessons in math, English, science, history, and more. How does this apply to advertising? English Grammar An Introduction to Punctuation 0000004074 00000 n 0000011196 00000 n h�b``�d``y�����|�A��bl,;�=LiP`�kfh����x�u6�~�~� \\�B�x�9��C�o� lc����˕���В��,,���D�o����9�յ�W�D�����w~��tK����5.��V]d�uw��d�G���=�ګP�mtJyw��*q7V_Z}M��K�nN_VA��u��G4���\��r�AO��Y{��u�L��x-���H��Ή7��W\�#2�V �h���i}^��CfS�Q���kN�U'��*;��Yoq���Q@뾀�? 3. • Thus create moral disagreements among people. Such introspection is more necessary than ever because the precise and 0000031160 00000 n 0000029741 00000 n What role do they play in motivating people to act ethically under difficult and challenging circumstances? 0000002232 00000 n What is the law? 0000003366 00000 n Understand how law and ethics differ from each other? 0000010030 00000 n According to the classical theory, the organization is considered as a machine and the human beings … Chapter 1 vocab and overview/ Terms in this set (68) Ethics is concerned with judging things to be... Good /Bad. Understand the two essential methodological functions that deontological, teleological and consequentialist arguments provide. 0000003825 00000 n What is its primary function? A Classical Definition The acceptance of one major premise is necessary for complete enjoyment of this book. Classical Theories of Ethics. Relativism,Emotivism,Ethical Egoism:How do the perspectives differ from the ethical theories? Ancient moral theory, however, does not attempt to be a comprehensive account of all the phenomena that fall under the heading of morality. What are the pros and cons of each theory? 1 (pp. This definition can be understood in terms of particular instances of some property or in terms of the universal—the property itself. For example, what would Kant say about ethics of deceptive advertising? Match. 0000030109 00000 n • None of the theories can claim to possess the … Gower: Preface. 0000018228 00000 n 0000012499 00000 n Plus, get practice tests, quizzes, and personalized coaching to help you succeed. Ethics or moral philosophy is a branch of philosophy that "involves systematizing, defending, and recommending concepts of right and wrong behavior". Understand the relationships and interactions between the two and how they apply to advertising. 0000005488 00000 n 623 0 obj <> endobj xref • Each classical ethical theory has its view about the reality of morality. As direct control over tools becomes further removed, creators of autonomous systems must ask themselves how cultural and ethical presumptions bias artificially intelligent creations. 0000031046 00000 n (John Leopold, professor of classical rhetoric at the University of California at Berkeley). What is meant by deontological, teleological and consequentialist ethical arguments? What determines a person's worldview? Why should a person strive to have one worldview? Classical Ethics East & West Ethics from a comparative perspective. Classical ethical theories new 1. Under what circumstances does government regulation become necessary to compel ethical behavior? What is meant by "worldview"? 0000002290 00000 n trailer <]/Prev 501961>> startxref 0 %%EOF 658 0 obj <>stream The term is also applied to … Define and contrast the three ethical perspectives. 0000002049 00000 n 0000000016 00000 n See more. Gravity. Know and understand the components of ethical reasoning: justification, motivation and compliance, Know and understand how ethical reasoning occurs at the individual, organizational and institutional levels. Why is it important for public relations and advertising practitioners to know and understand the law and their ethical responsibilities? How is the practice of public relations related to ethics?