The color name itself is usually based on the base color, fruit or the flower. But as home improvement projects go, painting is one of the cheapest. Take home: The coverage of Behr Premium Plus Ultra is good, but the application of the material is not. Like the cucumber green, dark blue, or any other color. Behr Premium Ultra is covering both the primer and paint, so if you use other products, you will need to buy both the primer and paint, but with Behr Premium Plus Ultra you can get both properties in one swoop. Behr clocks in at $42 for a gallon of their high-quality grade Premium Plus Ultra Exterior paint. ... To be fair, I haven't used their Marquee line yet. Behr Paint vs. Sherwin Williams. Valspar’s high-grade DuraMax Exterior paint costs a little less at $39 a gallon. After all, Behr’s Premium Plus Enamel scores almost as high as its Marquee interior paint, but it costs $12 less per gallon. Here’s the deal on the Behr vs. Valspar debate. BEHR MARQUEE ® Exterior Semi-Gloss Enamel This paint & primer provides a tough, non-stick surface that helps resist dirt build-up, while its powerful UV protection helps resist fading. Behr vs. Valspar: Which is Better.