Case of 3 pages for the course Change Management and Innovation MST32306 at WUR Case study Studies, courses, subjects, and textbooks for your search: Press ... Case Study APPLE. Here are a few examples on how many companies have initiated a movement or campaign to change the organization culture. Several reasons led to the selection of Apple Inc. as the company the case study will be focused on. In this case study, the focus will be on Apple, the world largest publicly traded company by market capitalization with current estimated value of US$530 billion and the second largest mobile phone manufacturer in the world (Booton, 2016) . Case of 3 pages for the course Change Management and Innovation MST32306 at WUR (Case study… This case study highlights the ingredients of Apple’s success and its strategy to innovation. Apple is an American company based Change of Leadership at Apple and Its Implications on Organisational Culture. 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